Userlane and Deutsche Bahn announce long-term partnership
Userlane and Deutsche Bahn announce long-term partnership to streamline digital adoption efforts
MUNICH, Germany – Userlane, a leading Digital Adoption Platform, is pleased to announce its partnership with Deutsche Bahn, the national railway company in Germany. Together, Userlane and Deutsche Bahn have entered into a frame contract that will extend until 2031, reaffirming their commitment to a long-term strategic collaboration. Userlane will work closely with Deutsche Bahn to simplify complex software processes and eliminate friction, empowering employees to efficiently navigate essential tools.
In this partnership, Userlane’s Digital Adoption Platform will support Deutsche Bahn in the rollout of its HCM software, including Oracle and ServiceNow, as well as SAP Ariba, their internal marketplace. Userlane’s Digital Adoption Platform will also provide Deutsche Bahn with valuable insights into the software adoption process, analyzing user behavior and engagement data to identify areas for improvement. This will enable Deutsche Bahn to optimize their software investments, increase productivity, and ultimately achieve better business outcomes.
“We are absolutely delighted to continue our journey with Deutsche Bahn, building on the success of our collaboration over the past three years,” said Hartmut Hahn, CEO of Userlane. “By leveraging a DAP, they will be able to streamline their digital transformation efforts and drive adoption of software.”
Through close cooperation and coordination with Felix Brehmer, an Account Executive at Userlane, the company was able to provide exceptional support and deliver outstanding value to Deutsche Bahn. This agreement builds on an initial three-year collaborative effort and follows Userlane’s participation in Deutsche Bahn’s 2019 accelerator program, demonstrating the ongoing commitment of both companies to enhance their business relationship and achieve shared success.
“With Userlane, we have found an innovative partner to drive digitization and improve user experience. Above all, the simple and flexible handling convinced us.” Michael Endress, Product Owner DB Systel
About Deutsche Bahn
Deutsche Bahn is the largest railway company in Germany and one of the largest transport companies in Europe. The company operates trains and buses in Germany as well as internationally, providing services to more than 2 billion passengers each year. Deutsche Bahn is committed to innovation and digitalization to enhance their services and operational efficiency.
About DB Systel
DB Systel GmbH, headquartered in Frankfurt am Main, is a wholly owned subsidiary of DB AG and a digital partner for all Group companies.
